Sales and business development for project-led businesses
Your business development team, from one day a week.
Experienced Australian BD managers who find, call and follow up the builders, contractors, councils and asset owners you want to work with. Without the recruitment, salary or risk of a full-time hire.
1 in 4calls becomes a real conversation
What fractional BD is, in under three minutes.
Construction ✦ Defence ✦ Energy and utilities ✦ Renewables ✦ Mining ✦ Councils ✦ Heavy lift ✦ Manufacturing
Results from our campaigns
Real conversations. Real work.
Commercial electrical · NSW
~$300m
in project opportunities in four months, across 5 builders that weren’t on its radar before.
- 9 projects to tender
- 4 builder meetings
- 4 builders prequalified
Across our campaigns
1 in 4
calls becomes a real conversation with a decision-maker.
Traffic-safety product · QLD
3 councils
trialling a product that had zero market awareness three months earlier.
Crane and heavy lift · VIC
Tier 1 invitations
to quote on a major highway duplication and tender on a port terminal expansion.
Welding and fabrication · NSW
Before the RFQ
Early access to piping work on a major hydro project, in the first two months.
The problem
Good businesses get found too late.
Most project-led businesses win work through reputation and referrals. By the time a new builder or council sees you, the tender has already gone out.
01
New buyers don’t know you yet
Estimators and procurement teams can’t invite you to tender if you’re not on their radar.
02
Doing it yourself takes time
Consistent calling and follow-up is time you don’t have while delivering projects.
03
A full-time BDM is a big bet
Recruitment, salary and ramp-up add up before a single meeting is booked.
Fractional business development
You run the business. We open the doors.
An experienced, onshore BD manager represents your business in market for the days you choose. You only pay for those days.
How it’s priced
From one day a week. Add days as the pipeline grows. No recruitment, no full-time salary.
Define your difference
A workshop with you on why clients choose you over competitors.
Identify your opportunities
Who actually needs your service, and how those decision-makers buy.
Create the right message
Value-based messaging built around your clients’ problems.
Start the conversation
Phone and email, adjusted to what’s working in your markets.
Generate real opportunities
Our Australian-based team builds the relationships that lead to work, and coaches your team to convert them.
Outreach and nurturing
The top step isn’t the finish line. Most work comes from the follow-up, so we keep in touch with builders between projects and refine what’s working, month after month.
Case studies
In front of the right teams, before the tender lands.
Client names are withheld. Ask us on a call and we’ll walk you through the detail.
Sales consulting
Make every opportunity count.
More conversations only help if you convert them. We also sharpen how you position, quote and sell, on its own or alongside fractional BD.
Sales strategy and readiness
Positioning, value proposition and target segments, so you know who to chase and why they should choose you.
Go-to-market planning
Channels, sequencing and the plan for taking a service or product into a new market.
Coaching and advisory
Practical playbooks and regular calibration sessions that lift how your team quotes, proposes and wins.
Proven
BD process, built winning work with major contractors and government
About Convertr
Built from experience. Designed to cut through.
Founded in Brisbane by Greg Ablitt and Paul Armstrong to give SMEs and founder-led teams the business development capability big companies take for granted.
Between us we’ve built sales and business development programs for national brands, industry networks and project-led businesses.
Where our team has built its experience.
And many more
Convertr has put us in front of contractors we weren’t talking to before, and the RFQs keep coming through. They know how to reach the right people and open the door for us.
The outreach put Australian Wind Projects on the radar of people who didn’t know we existed. We’ve been asked to quote on work we’d never have seen otherwise.
Who do you want to be working with 12 months from now?
Book 30 minutes with Greg. We’ll talk through your targets, where you want to grow and whether we’re a good fit. No obligation.
